BRANDING  

& NAMING 

OAKMONT ASSET GROUP

BACKGROUND

Oakmont Asset Group, Ltd. is an investment company in Pittsburgh that produces income from real estate investing — real estate investment trusts (REIT). This is a new entity that is an umbrella company. They needed a name created, a complete brand developed, as well as sales materials and legally required pieces. 

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GOAL

To build a brand from the naming, to the logo, to the brand identity and positioning the brand.

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STRATEGY

With OAG, ltd being an investment company that produces income from real estate ventures, this led to the direction of an upscale branding. across all channels. The client profiling revealed an affluent demographic requiring the brand to have a high-end look to appeal to the target audience.

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EXECUTION

The new brand for OAG, ltd. positions them as the experts in their field for the affluent. The conservative and wealthy feel is revealed in the classic black, gold (foil gold) and rich jewel tone colors. The logo was designed in step with traditional and bold serif font, a flourish and the acorn reflecting the personality of strength, tradition and luxury.

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